OAA Marketing Summit - May 6, 2019
Online Registration for the Marketing Summit - May 6, 2019
The OAA is proud to present a one day Marketing Summit to be held May 6, 2019 at the Marriott Northwest in Dublin, Ohio (5606 Blazer Parkway, Dublin, Ohio). The courses are at no cost with funding made possible by the Ohio Auctioneer Commission Education Fund. However, there is a fee for the lunch that will be included. You must pre-register to ensure your seat.
Courses: All courses will be submitted for Ohio Real Estate credit.
"How to Effectively Target Your Buyers" - This seminar will focus on effective methods including database research and targeted marketing to better understand and reach buyers for your auctions.
"The Future of Video and Its Impact on Auction Marketing" - Are you using video to promote your auctions on your website and social media? If not, you should be. By 2019, internet video traffic will account for 80% of all consumer internet traffic. Effectively communicate your message through video and reach more potential bidders.
"Marketing YOU" - Leverage traditional and digital marketing tools to build a brand around your auction practice. It is easy to overlook your personal brand. Personal marketing is an important component of your company's marketing mix because sellers often are hiring you as much as they are hiring your company. Learn the 5 key tools to build or refresh your personal brand.
8:30 – 9:00 Check-In
9:00 – 11:00 "How to Effectively Target Your Buyers" - Billie Jo Schultz and Ambra Sanner
11:15 – 12:15 Panel Discussion with all the presenters
12:15-1:00 Lunch (Provided with Registration)
1:15 – 3:15 "The Future of Video and Its Impact on Auction Marketing" - Wes Sigler
3:15 – 3:30 Break
3:30 – 5:00 "Marketing YOU" - Peter Gehres